F L O
by Heather Bays
Toronto Editorial Photographer & Creative Director
POLISHED. POWERFUL. A Little Bit BOLD.
“This was an experience like no other! It was the best form of self-care!”
Services
Choose where you want to begin
Editorial Portrait Photography
For you
Magazine-inspired portraits created around you — your personality, your ideas and how you want to be photographed.
Brand Storytelling Photography
For your business
Strategic photography and creative direction that captures the story of your business and the people behind it.
workFLO
For what you're building
Creative business support for when you have ideas, questions or too many things happening at once and need help figuring out what comes next.
Hello.
A good photograph doesn’t just show you.
It says something about you.
That’s where I come in.
I’m Heather. A Toronto photographer and Creative Director working across Editorial Portraits, Brand Storytelling and workFLO.
Sometimes that means creating photographs that feel completely like the person in front of my camera.
Sometimes it means helping a business figure out how to tell its story visually.
And sometimes, before we ever get to the photographs, it means helping someone sort through their ideas and figure out what comes next.
Different starting points. Same goal: making what you’re trying to say a little clearer.
What it’s like to work together
We start with a conversation.
Before I start making suggestions, I want to understand what you're trying to do, what you're drawn to and where you might be feeling stuck.
From there, we start shaping the idea — whether that's the creative direction for a portrait, the story your business needs to tell, or simply figuring out which idea to tackle first.
Then we make it happen.
A photoshoot. A plan. A clearer direction. Whatever we're working toward, the goal is to leave you with something you can actually use.
We figure out the direction.
What People Are Saying
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“I honestly couldn't believe these were my images. They were beautiful and the whole expereince was actually uplifting!”
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"At first I was quite nervous, but it was so fun! Like hanging with a girlfriend. I can't wait to do it again."
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“If you are ever looking for someone who makes branding photos fun and empowering? Heather's my fave!"
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“I was dreading a branding session, but with Heather guiding me it was so easy. And the whole process helped me learned more about my own business than I ever imagined."
Helpful Links
It’s your time
to shine!
Get in Touch
Based in Toronto, Ontario, I work with mostly women, many who are entrepreneurs, across the GTA and beyond.